5 Reasons Why Your WordPress Website is Slow

By June 12, 2020 June 19th, 2020 Tips & Tricks

Are you concerned about your website loading slowly? Are you noticing that your website has more bounce rate than before? Then it is time to dig deeper into this issue and find out why your WordPress Website is Slow.

How fast your website loads has a direct effect on your visitor conversion rate. A slow website is less likely to convert a visitor into your customer because the visitor leaves the website even before it loads completely. It harms your google page rank as well.

A slow-loading website is nothing but more server response time. We need to bring the server response time to under 3 seconds. This is when we can say the website loads quickly. If the load time of your website is more than 5 seconds then you need to work on the load time of your website.

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The good news is you don’t have to worry! You have come to the right place searching for a solution if your WordPress website is slow!

Our Team of WordPress Experts at WP Auror provides a complete solution to your problem and ensures your website server response time is at its lowest! WP Auror offers WordPress Website Optimization Plan that you can purchase and leave the worry. Be it one website or many we do it all.

1. Testing Why WordPress Website is Slow

One should always test if really the website is loading slowly. What I mean to say here is, did you check if your internet is slow? or maybe an overall buggy website?

To confirm it you can refer to free speed checking tools like Page Speed Insights by Google. There are also other tools that give you complete reports on website loading speed like GT Metrix.

GT Metrix Website Speed Test
GT Metrix
Google Speed Test
Google Page Speed Insights

All you have to do is put your website URL to analyse and test your website. They will judge your website on parameters like CSS & JS optimization, Server Response Time, Page Redirects, Image Optimization and some other parameters that will be understandable to a WordPress Expert only.

2. Images are not Compressed & Optimized

Images play an important role in the aesthetics of a website and also help attract and engage website visitors. However, a large image panning half page of your website and having a heavy DPI (Dots Per Inch) will make your WordPress website slow.

To solve this you can try to make the image fit your page instead of using it in full size. You can do it using previews (on Mac), Picture Manager (on Windows) there are various online tools available to do it too! Image scaling is necessary and can be very impactful in page load speeds.

You can make use of free tools like Smush & TinyPNG to compress images on your WordPress Website. These tools come handy as they compress images while uploading on the website. TinyPNG also has the option to Bulk optimize the media gallery that you can do directly from your WP Dashboard.

Bulk Optimization in TinyPNG
TinyPNG Screengrab

3. Too Many WordPress Plugins

Another reason that might slow your WordPress website load time is too many plugins used in your website. We all know that the most powerful feature of WordPress as a website building tool is the plugins. Any website becomes completely scalable because of plugins.

But don’t forget, adding a plugin to your website increases the load time of your website. You can measure the impact of load time due to plugins by doing a simple test. All you have to do is to deactivate a plugin one by one and check the page speed. Did you see the result? That is how it impacts your page speed.

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It is advisable to have 3-7 plugins and not more than that. You can always use plugins that are sort of all-in-one packages and serve the purpose. This will enable you to have multiple functionalities on the website and not hamper with load time.

4. Long codes of CSS & JS makes the website slow

Cascading Style Sheets (CSS) is the code that stylises the websites and sets the looks of any website. CSS tells the browser what colours, Fonts, Font Size, Tables, Menu Style to load. These files can have many lines of codes.

In these many lines of codes and many CSS & JavaScript (JS) files can make a website load slowly. But you don’t have to worry about it. All you can do is remove and minify the CSS and JS from your website code which will reduce the website load time.

There are multiple ways of doing it. You can either do it manually that can lead to catastrophic issues on your website until you know what you’re doing. However, there is a simple way out, all you have to do is install Autoptimize plugin and do some initial settings as shown below.

WordPress Website Slow because of long JS
Minify JS
WordPress Website Slow because of long CSS
Minify CSS

5. Slow Server Response Time

This reason is pretty obvious and that is not your fault. The web host where your website is hosted is taking time to respond. Server response time is the amount of time required to load the HTML document of a website from a server so that the browser can begin rendering the page. A short server response time loads the website fast whereas, long the response time loads the website slowly. It is typically measured in what is known as time to first byte (TTFB)

Below are some typical reasons why your server response time might be higher:

  • Shared Hosting – Shared hosting as name suggest is a shared space by multiple websites on a host which also includes your website if it is hosted on shared hosting. Here your website competes with all other hosted websites for load speed during peak time on that server. There are many reliable shared hosting providers however you should get more information about what suits you best. Websites hosted on shared servers can be hacked easily.
  • Managed WordPress Hosting – The server in this type of hosting is dedicated only to your website. This type of hosting is expensive as all the resources & computing power are dedicated only to your website. These hosting are secured and supported well by the hosting service providers. We would recommend WP Engine With WP Engine, you can build remarkable website experiences with the agility, performance, and intelligence that the market demands so you can drive your business forward, faster.
  • Lack of CachingCaching is vital to serving content faster to the visitors. Caching is storing data locally within the browser to load it faster instead of storing it on the server and requesting it to load from there every time. You can use caching plugins like W3 Total Cache from the WordPress Plugin Repository.
  • Sudden Increase in Traffic – This reason can be temporary. A sudden increase in your website traffic will consume all the computing power and resources of the server allotted to your website which in turn will make your WordPress Website Slow.

So, why is your WordPress Website Slow?

By now you must have tried the above steps and that would have positively impacted your website load time. If you feel that it is too much complex for you, we can help you! Get in touch with us or check what we have to offer in our website optimization plan.

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