we hear about WordPress Maintenance we often think it as a time-consuming activity. Most of us tend to give very low priority or neglect maintaining our website irrespective of how high or low the traffic is. Have you ever given WordPress Maintenance a thought? Have you thought maintaining your WordPress Website can be an investment too?
Yes, today we are going to answer the elephant in the room! How Can WordPress Maintenance Ease Your Pain? Well, you will have to consider opting for Website Maintenance in the first place. Most of the people that I have come across think that,
Once Website is complete and live, my job is over. I have a face on Internet that’ll help my business for years!
Such line of thought leads to the pain that we are going to talk about in this article. Whenever I refer to the pain I am referring to the hardships one faces in his/her business to keep it running successfully online. Entrepreneurs first need to understand that it is essential to invest time and money to your website so that it is up-to-date. Let’s see
How WordPress Maintenance Eases your pain
Maintaining your WordPress website properly ensures minimum technical snags as far as your website is concerned. WordPress Maintenance ensures that your website is properly optimized and responds fast to the customers/audience before they leave your website to never come back. No, I am not inducing fear in your mind by stating “they will never come back”, but you can find many scholarly articles stating it!
On the other hand, if your website is fast and responds quickly your audience is going to love the experience and they are going to share their experience with their family and friends! Who doesn’t love free marketing! Afterall, word-of-mouth is one of the most effective ways of marketing communication you can ever have! take that sarge!
Another pain can arise in terms of data loss. Imagine you suddenly lose your customer/audience data and information? Let me tell you how it feels; it feels like returning to square one. We reach from where we had started. WordPress maintenance plans generally include website backup, so, just in case if you lose your data you have it backed up with Maintenance Agencies like us! Hence, this pain can cause you a lot of damage directly affecting your marketing efforts. Your marketing team will definitely kill you for this! (not literally :p)
Update, Monitor and Clean!
The prime focus of any business should be staying ahead of its competition. If your internet presence is holding you back then maybe its time for you to update it! Regular Website Maintenance is essential when we are talking about websites built on WordPress. As WordPress frequently releases its security and maintenance updates and major releases so that the software is up-to-date and new features are added. The latest WP ensures latest features, code enhancements, bug fixes etc. which once updated gives a flawless experience to your audience who will enjoy browsing your website. Although, sometimes there may be a functionality break due to a major release then is the time you can call up agencies like us! We’re always there for you!
If you are considering monitoring your website, for how long you’ll do it? On the other hand, your website requires continuous monitoring too! Yes, I may be speaking on both sides but it’s a truth. You can’t leave all your work aside and keep monitoring website, then, who will monitor? Again it is better you outsource this task to an agency which specializes in providing WordPress Maintenance Services. In turn, you can save a lot of time and effort and focus on other business growth activities.
Now, let’s talk about the most concerning issue of all, Website Security. You must be knowing that Website Security cannot be attained in a day. It requires time and constant monitoring. By subscribing to a good WordPress Maintenance Plan you can ensure robust security for your website against hacking attempts, Spam attacks, data thefts etcetera. A good secured website will induce trust in your customers/audience and of course, you can sleep well at night! An apt quote I would like to mention;
“If you spend more on coffee than on IT Security, You will be hacked. What’s more, you deserve to be hacked” ~ Richard Clarke
can hurt you in most unexpected ways. As functionality breaks can arise anytime if your website hasn’t been maintained for a while. To understand the impact, place yourselves in the shoes of an e-commerce store owner and customer traffic on your website is at its peak. Suddenly the customers report that they are not able to buy the product as the Buy Button is not working! What do you do?
What do you lose
- The revenue which could have generated by people shopping on your website.
- You create a bad impression about your brand on the minds of your customer
- First-time visitors.
Last but not least,
Your marketing efforts will help you to acquire new customers/audience, however, you also need to keep an eye on your SEO Score so that people find you on the internet. Keep your content updated, relevant so that people find it useful and interesting. One can utilize the maintenance plan to upgrade content on the website and maintain the website on the first page of Google Search Result Page.
We have offered you the best bird’s eye view as far as WordPress Maintenance is considered. And, by now, we expect you might have known its importance. All we suggest is, you have already invested your time and money in making a website for yourself, then why not maintain it and get a higher ROI? Give it a thought and reach us if you have any doubts or queries!